Showing posts with label Rappers. Show all posts
Showing posts with label Rappers. Show all posts

Saturday, November 30, 2024

Music Business 101 - Rap Music & The Industry - Basics 101

I ain't nobody. But if you are in the music business, you better soak all this shit up. And everything I say is free.


Check In- 12/9/2024

-Take this however you want, but the fact is this. Nowadays all I see is grown men going out of their way to impress other grown men on social media. Read that again. Anyways, unless you really on those streets doing some gangbangin shit, you shouldn't be talking about it at all. Yes we grew up and loved gangsta rap, its what I was influenced and created by, but in 2024 close to 2025, come real with it. As much as I love music from the gutters, there is a right and wrong way to express it.
-With all that being said, since 1992 me and the group low down did nothing but gangsta shit. Thats all we knew. Point being is that if all you do is gangsta shit, its mostly dudes slappin ur shit. Case and Point: Out of the countless shows we did in san jose and gilroy, the entire audience was dudes, with maybe 2 with their gf's. And what happens at a gangsta show, with alcohol and nothing but dudes? Shirts coming off, hoods throwing up sets, shootings. Is that worth it? So I ain't nobody, but quit tryna impress other grown ass men and do something to impress the world.
-Reminder: All them photo shoots and videos where ur holding ur guns and throwing up gang signs will cease once you become a felon. Violations are easy to get, so keep throwing them guns on pictures. Take it from us, the ones who were violated because of some of those enhancement charges. Anything you post, can and will be used against you in a court of law. 

-If you know anything about business, soak this up. That part. Record Labels: From this day forward, fuck record labels, and the reason i say that is because we all want to be ceo of our own record labels, and many of us have succeeded in doing that, and guess what? It never made me rich. The reason we want record labels is because we want to have our own motown or sony or umg, but the fact is that even though record labels have controlled the industry for my entire life, it has become the day of the artist, truly. We want to get signed to a major label, but why? They are falling apart losing money and artists, not figuring out how the streaming business truly works. So if we have a distro that does everything a major label does, than it all goes back to one thing, Hit Records. It's not how much clout u got or how many people think ur the shit, but it's how many streams ur pulling in organically, and music speaks for itself. If you have all the avenues to get your music on every platform out there plus, you better bring a real hit record. 

-As a Distro, we run the machine, not the music that comes in. You make hit records, and we make sure it gets anywhere and everywhere it needs to go, plus more, including promotion and free marketing.
If you bring us a piece of turd, we can only shine up a turd so much, cuz its still a turd. It's not us, as a distro, to make you the shit, cuz thats up to you. All the tools are right here at your disposal. 

--In my Opinion- FUCK SINGLES.... If its singles off of an album, ok, but if it because u feel u need to stay relevant every day of the year, I think its too much. Most people would like to hear a body of work in order to appreciate an artist. If all I see is a new single every week or two, its not shooting for longevity. Good records last a long time. Make music that is timeless. Make music that you would play in your car bumpin. Body of work and albums go a long way in the music business and the industry. 


Check In- 12/4/2024
I posted this on IG today:
-Fact: Every musician or artist needs music distribution to reach the masses. There are over 1,000 distribution companies worldwide, and we have zero competition. When creating this company, owned and operated by retired artists, we set out to build the best music distribution service in the industry. And honestly, it was pretty simple.
-Most distribution companies put your music on platforms—but that’s where the service ends. There’s no promotion, no support, no effort beyond simply uploading your music. That’s where we come in. We’re an established distribution service plus a full support team, working hard for your success.
-All of our artists get a dedicated team promoting their music, pitching their songs to the industry, and securing placements on playlists, in syncs, and much more. No other distributor does this. We provide value beyond just getting your music online.
-We offer an 80/20 royalty split, but you keep 100% of your publishing rights. You will never have to sign over your music. You’re free to leave at any time. We’re here to distribute your music and support your career, not control it.
-We don’t try to run a distribution company like a record label—because that’s a recipe for failure. We know our lane: you make the music, and we get it to the world and beyond.
-A Cold, Hard Fact: Every distribution company you find online has parent companies behind it, which means two companies are taking a cut before the artist ever gets paid. Furthermore, these companies often mask music money by labeling it however they need to before it even reaches an artist’s portal. We have no parent company—we are the parents.
-Ask us about “white label” deals. Record labels used to control the industry, but today, it’s all about content. With our distro, we let the artists remain the bosses. Just let us handle the distribution, and watch your music thrive.
-If you think the music business is cutthroat, know that we’re building strong, lasting relationships within the industry—relationships that will still be going strong in 5 or 10 years. We are a global music distribution company with major label pull, charging no fees, and taking no rights to your music. RedRoomDistro

CheckIn-December 2, 2024.

I ended by speaking about a hit record. If you hear what I hear, you would see a lot of artists that I correspond with that swear to god they have a hit record. Not making music anymore gives me a different understanding of the business. The best explanation of a hit record I heard from by good friend TFunk. He said "Hit Record" Every artist that performed at the 50years of HipHop show performed their "Hit Record"...... needless to say, that is also my perception of a hit record.

Record Labels: All my life, record labels have controlled the music industry. That has changed drastically lately, with labels releasing artists, etc. UMG and Sony If you are looking for a record deal with them for a bag (loan with 20% interest) and publicity, thats your decision. 

There are countless millions and vagillions of record labels in the world. In order to get to the top, there are way too many obstacles, and at the end of the day, good music is good music. Don't ever sell yourself short, but always be a realist. 

Distribution: Every musician in the world needs distribution. There are over 1000 Distribution Companies in the world. My brother and my boss, Lee Brown reverse engineered the entire music distribution industry, opened up the blueprints, and made it his way, accordingly. Lee wanted to make our distribution company x 2, as the best distribution company in the world, and he and I have already succeeded, easily. All other distros, whether it be distrokid, tunecore, umg, cd baby, symphonic, gt digital, empire, no matter the name, none of those companies do what we do. We are a Digital Music Distribution company that only does good business and we are efficient and very good at what we do. How did he make this the best distro in the world. Lee specializes in pitching music to the industry, which involves a lot of industry credentials, and he is unstoppable when it comes to Playlists, Syncs and Placements.

When you work with any other distro, here is what they do. They put you on all the music platforms, and thats it. No promo, no love, no nothing. We promote and market all of our artists, being that when they thrive, we thrive. Those companies have millions of artists, so we're basically just paychecks to them. Another thing that nobody will tell you, but every music distribution company on the list has and uses a parent company. Which means 2 companies get paid before any artist gets paid. We have no parent company. We do white label deals which means, we are the parents.

The problem with anybody who treats their music distribution company as a record label, its already a fail. If Distrokid has 450 stores, than we have 750 stores. We distribute music, we are not here to judge you on your music, so basically, bring us real hit records, and we'll make sure it gets everywhere it needs to be. The music has to speak for itself. 

Other distros sometimes charge for uploading and some have monthly or yearly fees. And sometimes by not paying, they will pull your music down. We have no fees. Won't even ask you for a credit card.

Lee Brown - My boss. aka McNumbers or my little Rainman. No homo but he is unbelievable because of some of the not believable things he has accomplished in life and in the entire music industry. Lee can take a number and make it bigger, organically, for free. We thrive when our artists thrive. 

The way most people have reacted to me working for a distribution company is some kind of scam. I understand how they could feel like that, but once they hear what we really do, it's almost the biggest little secret of the music industry. We don't advertise because we're a distro, not a record label. Word of mouth and most importantly, good business goes a long way.

In closing, what my boss has created is an artist owned and operated distribution company. You are the king of your own domain. Everybody remains the boss with us. And I will explain more later, but what Lee was able to do, was create a company that won't be matched in our lifetime, on god. We have zero competition. Because we are good at what we do. ttyl  



CheckIn-November 30, 2024.

10% Talent 90% Business

Im gonna keep it as real as possible on here. Music Industry 101. Nothing I speak of should hurt anybodys feelings, i just cut to the chase. 

Never sign anything over to anybody. If you plan on making this last for a long time as your career, Always Own your own music and publishing. Never exclusive to anybody.

Never take an advance. Even if its at a bad time and it paid a lot of bills, it was still more of a loan, with 20% interest. 

When some people send me straight to a manager, I think, what is your manager managing? 

Be selfish. Its natural for many of us to want to bring others along, like if i make it, you make it. Life happens, people change, so it has to be about you. Once you are in that position, you can help accordingly, but you are number 1

Autotune- You should already know, if its too good to be true, everybody is gonna do it, and they have. I don't have a clue who any of them are. And if you do use it, doesn't have to be every single that comes out. Do as you please, but if this is your career, and here for longevity, you must stand out and be different than the next, when autotune  did just the opposite. 

Guns in rap songs. I get it. Thats how we grew up, seeing it happen and talking about it. Talking about it for so long that a decade or 2 has went by and people talk about all that rah rah shit. Once any of us catch a felony, all those gun pictures and money pics will only make their probation officers violate them. Once we're a felon, 2nd amendment rights, gone for life, some get expunged. But once we're in the system, we are job security for many people, jailers, cooks, parole officers, judges and public pretenders and so many others. So if the streets were like the 80's and 90's, shootem up killing days, why are we as adults still glorifying that lifestyle? Yes, hiphop is from the streets, but it doesn't have to be about all this fake gang banging thats going around. Call me whatever you want, but if there is a cease fire, I will honor that. And if you are against that, than raza can't even count on you. For the betterment of our people. 

The talk about guns and gangstas all comes back into play when it comes to "Doing Shows". Our group Low Down did many many shows from 1994 to whenever, and we learned a lot from those shows. All our songs were gangbanging or at least street worthy, gutter music. And No matter where we were at performing, our fans would show up and represent big time, bay area, san jose, modesto, stockton, way to many to name, but they were all dudes. The problem with that is when there is no females, and alcohol is involved, it ends up being a throwin up gang signs, fights, and shootings. Point being, we had to learn how to soften up our music cause we were from the gutter, thats all we knew. We would do a show and like 150 were dudes, 3 chicks that came with their man, and 3 girlfriends of the rappers in our group. Chorizo festival. 

Guidance: It's our job to show the next generation whats not right. We don't tell them what to do at all, other than point out what's wrong. If ur in chicago or detroit or any of those big hood wars, its real, but nobody is guiding them anywhere. As a father of 9 children, Ive learned a lot of shit, mostly doing it the wrong way, but I learned. And check this out: I am a single father of 9 children. Ok, none live with me, but still. lol. If the war isn't even happening on the inside, who continues to stir the pot out here, if its not for the betterment of our people. 

Being 52 years old, and never have a hit record, was a tough pill to swallow. But I gulped it down. I had to hang the gloves up. I made many good songs, many I personally still love to this day, but I never had a "hit record" which is tough, because everybody's balance of a hit record is different with people. Now that I retired, Lee Brown, my boss, and owner and CEO of redroom corporation was willing to teach me, and I was more than willing to learn. 

And honestly, it was coo being Never and being in Low Down. It got us hella shows, long lasting friendships and some strange pu nani from different towns, and the ride was fun. It didn't bring a lot of money in either. So its a nice change to be Alex.

-joke- Me: My name is Alex, but u could call me Dick. Her: Nice to meet you, but how do you get Dick from Alex? Me: You just ask nicely.

Me in 2022- Learning to separate yourself from Never the artist to Alex the record exec. took a minute to get used to, but had to be done. One reason, if I'm making music and reaching out to artists, in the past I would've been like, lets do a track together, how much for a verse, or lemme get that beat. No, see that mixing the music from the business. Even when friends say, come on nev I know you could come back out and do at least a verse? Nope. Seeing numbers of what artists do, and how they do it, will humble a mf. The time I wasted at the studio, I could've been reaching out to artists. Lee and I have a work ethic that is nonstop is search of the top, and its definitely attainable. You know what isnt very attainable, making a hit record. 

Deeeelicious! Go to PH and search Felicity Feline. Porn Star. She's the real deal.


The Tales of Bridgefoot

 The Tales of Bridgefoot